Nash Projects
Design + Art Direction Services
+46 70–238 71 67 

Freelance graphic designer and art director based between London and Stockholm. Currently operating in the field of branding, communication, packaging, web design and all printed matter.

An open–ended archive of selected work

Big Drew’s Small Batch
Brand Identity and Concept Development

Concept and visual identity for Stockholm based small batch hot sauce, Big Drew’s Small Batch.

The design system stems on the personification of Big Drew, which is conceptualised as a treeshrew, a small mammal native to the tropical forests of South and Southeast Asia. Treeshrews are the only mammal aside from humans known to deliberately seek out spicy foods.

The extensive use of 3 typefaces, plus an illustration, plus an icon, plus the use of colour plays reference to the erratic and maximalist design nature within the hot sauce industry. By balancing these design assets and applying them in a relatively clean manner, allows Big Drew’s to stand out from the crowd.

Instagram: @bigdrewssmallbatch

2021 © Charlie Nash