NASH PROJECTS


I’m Charlie, an independent British graphic designer and art director with over 10 years of experience across a broad range of visual communication disciplines.

Splitting my time between London and Stockholm has allowed me to develop a varied range of clients, from global organisations to one-man bands on both sides of the North Sea.

Say hello charlie@nash-projects.com
or read more about me the-brandidentity.com

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Acaza
Visual Identity2024Acaza...






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Arc Simulations 
Visual Identity2023-24FULL CASE COMING SOON

Arc Simulations are revolutionising sports with innovative ball tracking and simulation technology. Arc's tech offers millimetre-accurate insights both in training and in matchplay to enhance players', coaches', scouts' & broadcasters' performance.
Design direction, graphic design and motion design.







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WeTransfer Outernet
Agency: BUCK
Experience Identity2022Outernet London is London’s newest home for music, arts and culture.

There were three primary spaces within Outernet to design for:
NOW ARCADE, NOW TRENDING and THE NOW BUILDING. These spaces are all used differently by the public. Some are transient. Others invite people to linger and hang out. 

We developed a series of modular systems that would allow WePresent and Outernet the power to be dynamic with what they feature, when they feature it, and for how long it runs. That meant creating design loops that had a similar start and end point so they would flow seamlessly and could be easily edited together.

Read more about the project here






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HEAD Padel
Visual Identity2022Visual identity for HEAD padel, the leading global provider of premium, high-performance padel equipment. Design direction, graphic design and art direction.

Photography: HEAD in-house





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Big Drew’s Small Batch
Visual Identity2022Concept and visual identity for Stockholm based small batch hot sauce, Big Drew’s Small Batch. The design system stems on the personification of Big Drew, a conceptualised treeshrew. Treeshrews are the only mammal aside from humans known to deliberately seek out spicy foods. Creative direction, graphic design, art direction and photography.







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ANNAT
Visual Identity2022Annat is a one-stop-shop for brand strategy and idea generation. Based in Stockholm, Annat helps companies of all sizes to become more relevant, more sustainable, more inspiring and more efficient. Design direction, graphic design and art direction.







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T. H. Agyei
Visual Identity + Artworks2021—22Visual identity for London based singer songwriter T. H. Agyei and design system for a series of EPs. Design direction, graphic design and art direction.

Photography: Feruza Afewerki-Abraha
Spotify: T. H. Agyei

Featured on: The Brand Identity







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Aumla
Visual Identity2020Stockholm based management consultancy, Aumla, designs and delivers sustainable health & wellbeing solutions for the modern workplace. They carry the aim to inspire millions of people to be healthier and happier — and embrace a new level of consciousness that cherishes generosity, balance and health.

Design direction, graphic design and art direction.






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Boxing Posters
Self Initiated Series2018—22A self initiated typographic poster series. Each poster has a defined concept that corresponds to the fight itself, these concepts are visualised to allow them to sit in todays world while maintaining a clear nod to the posters of the past.

Design direction and graphic design






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A Day’s March
Brand Communication2018—20A Day’s March is a Swedish direct to consumer clothing label founded in 2014. I had the opportunity to develop the brand’s communication and build digital and print campaigns.

Design direction, graphic design and art direction.






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© NASH PROJECTS 2024