NASH PROJECTS
I’m Charlie, an independent British graphic designer and art director with over 10 years of experience across a broad range of visual communication disciplines.

Splitting my time between London and Stockholm has allowed me to develop a varied range of clients, from global organisations to one-man bands on both sides of the North Sea.

charlie@nash-projects.com
the-brandidentity.com

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Arc Simulations 
Visual Identity / 2023-Present
Arc Simulations are revolutionising sports with innovative ball tracking and simulation technology. Arc's tech offers millimetre-accurate insights both in training and in matchplay to enhance players', coaches', scouts' & broadcasters' performance.
            Design direction, graphic design and motion design.




WeTransfer Outernet
Experience Identity / 2022
Agency: BUCK
Outernet London is London’s newest home for music, arts and culture.
           There were three primary spaces within Outernet to design for:
NOW ARCADE, NOW TRENDING and THE NOW BUILDING. These spaces are all used differently by the public. Some are transient. Others invite people to linger and hang out. 
           We developed a series of modular systems that would allow WePresent and Outernet the power to be dynamic with what they feature, when they feature it, and for how long it runs. That meant creating design loops that had a similar start and end point so they would flow seamlessly and could be easily edited together.

Read more about the project here






HEAD Padel
Visual Identity / 2022
Visual identity for HEAD padel, the leading global provider of premium, high-performance padel equipment. Design direction, graphic design and art direction.
           Design direction and graphic design. Photography: HEAD in-house.





Big Drew’s Small Batch
Visual Identity / 2022
Concept and visual identity for Stockholm based small batch hot sauce, Big Drew’s Small Batch.
            The design system stems on the personification of Big Drew, a conceptualised treeshrew. Treeshrews are the only mammal aside from humans known to deliberately seek out spicy foods. Creative direction, graphic design, art direction and photography.
            Design direction, graphic design and photography.







T. H. Agyei
Visual Identity + Artworks / 2021–22
Visual identity for London based singer songwriter T. H. Agyei and design system for a series of EPs. Design direction, graphic design and art direction.
           Design direction and graphic design. Photography: Feruza Afewerki-Abraha. Spotify: T. H. Agyei.

 Featured on: The Brand Identity






ANNAT
Visual Identity / 2022
Annat is a one-stop-shop for brand strategy and idea generation. Based in Stockholm, Annat helps companies of all sizes to become more relevant, more sustainable, more inspiring and more efficient.
            Design direction, graphic design and art direction.






Boxing Posters
Self Initiated Series / 2018—22
A self initiated typographic poster series. Each poster has a defined concept that corresponds to the fight itself, these concepts are visualised to allow them to sit in todays world while maintaining a clear nod to the posters of the past.
           Design direction and graphic design


© NASH PROJECTS 2025